India’s Smartphone Market Grows 19% In Q4 2023, With 5G Share Up 65%

New Delhi: The Indian smartphone market grew 19 percent (year-on-year) in the holiday quarter (Q4) of 2023, as Xiaomi led the overall smartphone market followed by Samsung, a report showed on Tuesday.

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The 5G smartphone shipment share increased to 65 percent, marking a 122 percent growth (on-year). Samsung led the 5G smartphone market with a 22 percent market share, followed by Vivo at 18 percent during the quarter, according to the report by market research firm CyberMedia Research (CMR).

Furthermore, the Rs 50,000 super premium smartphone segment experienced a remarkable 65 percent YoY growth. “There was a noteworthy growth in the 4G feature phone market, primarily catalyzed by Jio,” she said. In the entire year, the smartphone market recorded a 2 percent YoY decline in shipments. On the other hand, 5G smartphone shipments grew 67 percent YoY for 2023.

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“Samsung maintained its leadership in the smartphone market with an 18% market share, followed by Vivo at 16 percent in CY2023,” the report mentioned. The overall feature phone market recorded a significant 52 percent YoY growth. The growth was primarily driven by 4G feature phone models, while shipments of older 2G phones declined 12 percent.

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