Centre’s Big Efforts To Give Maha Kumbh Mela A Tourism Boost

Delhi/Hyderabad, Jan 15 (Maxim News): The Union Ministry of Tourism is set to make the Maha Kumbh Mela-2025 a landmark event not only for spiritual gatherings but also for global tourism and to celebrate this momentous occasion.

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The Ministry is rolling out several initiatives aimed at boosting both domestic and international tourism. The Maha Kumbh Mela is one of the largest and most significant religious congregations in the world, held every 12 years at one of four locations in India. The Maha Kumbh-2025, which is ‘Poorna Kumbh‘, is taking place in Prayagraj, Uttar Pradesh, from January 13 to February 26 this year.

The Ministry of Tourism is setting up the ‘Incredible India Pavilion‘  in a sprawling 5,000 sq.ft. space at Maha Kumbh, which would facilitate foreign tourists, scholars, researchers, photographers, journalists, the expat community, the Indian diaspora, etc. The pavilion would offer an immersive experience for visitors, showcasing India’s rich cultural heritage and the significance of Kumbh Mela. The pavilion would also feature the ‘Dekho Apna Desh –  People’s Choice Poll“, allowing visitors to vote for their favorite tourism destinations in India.

To cater to the specific needs of foreign tourists, influencers, journalists, and photographers attending Maha Kumbh, the Ministry of Tourism has set up a dedicated toll-free Tourist Infoline (1800111363 or 1363), Besides English and Hindi, the Toll-Free Infoline is now operating in 10 International languages and also in Indian vernacular languages including Tamil, Telugu, Kannada, Bengali, Assamese and Marathi.  The service will provide assistance, information, and guidance to make the experience smoother and more enjoyable for international visitors.  The Ministry has launched a major social media campaign to generate buzz about the upcoming Maha Kumbh-2025.  Special hashtags such as #Mahakumbh2025 and #SopiritualPrayagraj were being used to encourage people to share their experiences and moments from the event.  Social media contests, and collaborative posts with organizations like ITDC, UP Tourism, and other organizations will amplify the visibility of the event and invite people to witness this spiritual extravaganza.  

The Ministry of Tourism has collaborated with key tourism stakeholders including the Uttar Pradesh State Tourism Development Corporation, IRCTC, and ITDC to offer a range of curated tour packages and luxury accommodation options. ITDC has set up 80 luxury accommodation units at Tent City, Prayagraj, while IRCTC is also providing luxury tents to accommodate the influx of pilgrims and tourists.

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To ensure seamless travel for tourists attending the Maha Kumbh, the Ministry of Tourism has partnered with Alliance Air to enhance air connectivity to Prayagraj from multiple cities across India.  This will facilitate easier access for domestic and international visitors, allowing them to reach the event with ease and convenience.  To capitalize on this rare opportunity, the Ministry of Tourism would undertake a large-scale photo shoot and videography project to capture the grandeur and spiritual essence of the Maha Kumbh.    The visuals will be shared widely across international and national media platforms, showcasing the grandeur of the Maha Kumbh and highlighting the tourism potential of Prayagraj as a spiritual and cultural destination.  (Maxim News)

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