Creative business is more risky says Sonam

Bollywood actress Sonam Kapoor, who has stepped into the business field along with her sister Rhea Kapoor to launch high street fashion brand Rheson, says a creative business like fashion is more risky as compared to a business of things for daily needs.

“I think any creative business is more risk-taking because eventually it is up to the consumer to like it. It is not like a product of daily need like bread or milk. Fashion is almost like a film where you have to go by the response of the people since you are selling a concept,” Sonam told IANS here.

“Our fashion brand is also about a concept and thankfully, we are getting good response so far,” she added.

The first collection of Rheson revolves around childhood memories and nostalgia.