Heritage Foods aim Rs 6,000 crore turnover by 2022, celebrates silver jubilee with farmer’s empowerment as core value

Rebrands itself to appeal to a wider customer base

Hyderabad, April 24 (Maxim News): Heritage Foods Limited (HFL), a leading Dairy company is celebrating it’s silver jubilee today with lots of pride and respect among its farmer community spread across 15 States. HFL currently handles 14 lakh litres of milk per day. Heritage has brought a positive change to the lives of lakhs of farmers in its journey of 25 years.

On this proud moment, the company is undergoing a rebranding exercise of evolving its corporate identity and a complete changeover of its packaging to appeal to a wider customer base across India. The key inspiration of the new packaging design comes from evolving elements of its old identity and visualising the brand promise of “Health & Happiness”

The company believes in empowering farmers as integral to their business. When Heritage began its operation, the immediate concerns were in paying the farmers accurately on time. However in today’s environment, Heritage plays a much larger role of enabling dairy farming with a variety of programs like free veterinary care, by subsidising feed, mitigating risk through insurance policies (Farmer & Cattle) and by providing credit. The company has also established mobile vet clinics who enlighten the farmers about good milk practices through various video programmes.

Staying true to the company’s mission to reach Rs.6000 crore in revenues by 2022, the company along with its core business vertical of milk also aims to further enhance the contribution of value- added products from current 24% to 40% in the next five years. Heritage had already made inroads in to western markets like Pune and Mumbai and Northern market. The management is confident of achieving these numbers by both organic and inorganic growth. As a part of inorganic expansion, the company had recently acquired dairy business of Reliance Retail making Heritage Foods a pan India player.

Besides, Heritage is continuously working on adding new and high-end value added products to its portfolio. Being the leading player in curd segment, the company is going to launch varied products in Yogurt Market, by tying up with international partner.. In continuation to this, the company is going to launch new products very soon in beverages segment. This will further strengthen the current large portfolio of value added products.

Heritage Foods is also at the fore front of green energy initiatives. 55% of processing facilities are already powered by renewable energy. Heritage has consistently won the National Energy Conservation Awards over the last decade.

Commenting on this development, Ms. Brahmani Nara, Executive Director, Heritage Foods Limited said, “We are very happy to celebrate silver jubilee with farmer’s empowerment as our core value. Our focus would continue to be farmer and how we are going to make their lives better day by day. On this momentous day, we would like to also thank our one million plus consumers, who consume at least one Heritage product everyday”

The rebranding exercise will infuse new energy and help us achieve our goal of Rs.6000 Cr. by 2022. It will make the brand ready to take on our aggressive expansion plans to new markets. Our key stakeholders, I am sure will appreciate this move and continue to support us in our journey” (Maxim News)