Regulations if any on the cards by the government on influencers are welcome: Three most popular digital Influencers

Hyderabad, July 01, 2023: YFLO ( Young FICCI Ladies Organisation) Hyderabad Chapter organised “Passion to Profession”, an interactive session on Friday late eveing at Hotel Park, Raj Bhavan Road with three influencers from various fields. Arti Shah, Chairperson of YFLO facilitated the conversations.

The three speakers include: 1) Mitali Patel, Co-Founder, of House of Misu; 2) Miss Malini Agarwal, Founder & Creative Director of MissMalini Entertainment, Co-Founder of Good Creator Co and

3) Rij Eappen, Co-Founder & COO of revolutionary fintech startup, WYLD

Over 150 YFLO members turned to listen to the digital trendsetters who have made a significant impact in their respective fields. 

Welcoming the gathering Arthi Shah, Chairperson of YFLO said the unique event would ignite inspiration, foster collaboration, and drive a positive impact.  The “Passion to Profession” event aims to bring together some of the most dynamic and visionary content creators from diverse backgrounds for thought-provoking discussions, networking opportunities, and idea sharing, she said.

Influencers are often perceived as role models and trendsetters, particularly among young people. They are often seen as the embodiment of success, popularity, and beauty. They are digital entrepreneurs. These three guests whom we have invited will have an instant connection with our members, Arthi said.

Influencer marketing is very big. It has now emerged as an industry. The Influencer Marketing industry in India is expected to reach Rs 2,200 crore by the year 2025. 61.2% of all brands recognize the power of influencer marketing.  That is the power of influencer marketing, she added.

Interacting with media before the session, all three influencers said regulations if any government is thinking they are most welcome Rij Eappen said regulations can not be arbitrary. They have to be consultative.

When reminded that the SEBI already had imposed some kind of regulations on financial influencers, they are very much needed in the financial sector as well as in politics.

When asked about Rajasthan Government’s planning to use influencers in poll campaigns and even going ahead and announcing applicable ad rates, they refused to comment.  We don’t want to comment on political subjects, they said.

However, they added that influencing voters using influencers is some kind of recognition, but how fair is that using them to woo voters can be best left to the people and parties they maintained?  

Influencers have arrived.  They are hogging all the limelight in the wake of the Rajasthan Government bringing big influencers on par with print and electronic media for issuing advertisements to spread the word about the government’s welfare measures. 

Commenting on Social Media being observed on June 30, which actually coincides with the session it is good that a day is observed to celebrate the power of social media. Social media has vastly changed our lives and brought people together, which is worth celebrating, they added. .

Mitali Sagar Patel Co-founder at House of MISU has created a niche in the Fashion, Lifestyle & Travel Industry as an Influencer & Content Creator.  Now they are the top voices in fashion and beauty. Today she is the country’s most popular influencer. Mitali is one of the top 5 Mom Influencers on Instagram last year. 

Malini Agarwal is the Founder of MissMalini Entertainment, a leading digital entertainment network that creates high-value, multi-platform content geared towards India’s Internet Generation. Malini pioneered Indian lifestyle blogging with MissMalini.com, today’s go-to digital destination for all things Bollywood, Fashion and Lifestyle.

Rij Eappen, Co-Founder & COO – WYLD is a Luxury lifestyle influencer. He is a Founding Team member at WYLD – Building India’s First Social Currency Payment Card.

Luxury and men’s lifestyle digital content creator. WYLD is India’s first social currency payment card powered by VISA where you can monetise your social network.

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