Reliance Acquires Goodness Group In Australia
- Reliance acquires Goodness Group, enters Australian FMCG market
- Mukesh Ambani expands Reliance consumer brands overseas
Hyderabad: Reliance acquires Goodness Group in Australia, marking a key step in Mukesh Ambani’s global expansion strategy. Reliance Industries chairman Mukesh Ambani continues to widen his business focus beyond oil, retail, and telecom. He is now strengthening his presence in the soft drinks and FMCG sector. This latest move signals Reliance’s first official entry into the Australian consumer market.
Mukesh Ambani earlier built a strong retail base in India after years in the oil business. Later, he reshaped the telecom sector. Now, he is turning attention to beverages and health-focused drinks. After the success of the Campa acquisition, Reliance expanded this segment within India. Meanwhile, the company also began acquiring firms overseas. Therefore, its global consumer footprint continues to grow.
Recently, Reliance Consumer Products Limited acquired a majority stake in Australia’s leading beverage company, Goodness Group Global. With this deal, Reliance acquires Goodness Group and gains access to new international brands. This acquisition has created a stir in the global FMCG sector. It also shows that Ambani’s investment plans extend far beyond domestic markets. The move underlines the goal of building world class consumer brands.
With the acquisition, Reliance now controls health drink brands such as nexba and PACE. These brands belong to the Goodness Group. Notably, the PACE brand is a hydration drink created in collaboration with Australian cricket captain Pat Cummins. Meanwhile, Reliance is focusing on drinks that support gut health. These products use low sugar and plant based sweeteners. Therefore, the company aims to attract health conscious consumers. Reliance hopes to bring these brands to the Indian market soon.
Goodness Group is based in Sydney and already operates in Australia and 20 other international markets. Now, with Reliance backing, brand expansion is expected to speed up. Earlier, Ambani launched FMCG operations in the UAE, Qatar, Oman, Bahrain, Nepal, and Sri Lanka. Now, the Australia deal gives Reliance a foothold in the Pacific region. Experts say this investment pushes Reliance closer to becoming a global leader in packaged foods and beverages. (Maxim News)
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