Union Minister Anurag Thakur to inaugurate Mega Cleanliness Drives on 19th October

Union Minister for Youth Affairs and Sports Anurag Singh Thakur will inaugurate Mega Cleanliness Drives under Swachh Bharat 2022 from Chandani Chowk, Delhi on 19th October 2022. Similar Cleanliness Drives will be undertaken on 19th October 2022 in all villages across the country. The aim is to consolidate the efforts of Swachh Bharat 2022 in the Deptt. of Youth Affairs and its affiliate organizations, namely NYKS and NSS, and further intensify activities for ensuring mass public participation in the campaign by organizing similar programs in all villages across the country.

A humble beginning can lead to great change and big transformation. Swachh Bharat Programme initiated by Deptt. of Youth Affairs in commemoration of Azadi Ka Amrit KaAmrit Mahotsava bears testimony to this.

Barely 17 days ago, the program commenced with the objective of collecting One Crore k.g. of waste in the span of one month. To date, more than 60 Lakh k.g. of waste has been collected with overwhelming support and response from youth and people from all walks of life from all Districts across the country.

This is a trendsetter of a sort. People particularly the youth irrespective of their background and affiliations are not only participating in the program but playing a pivotal role in motivating and encouraging others to join the program purely on a voluntary basis.

Swacchta Abhiyan was started by Prime Minister Sh. Narendra Modi Ji during 2014 and since then, remarkable headway can be noticed in this regard. This Programme is a continuation of an initiative spearheaded by the Prime Minister with renewed focus and commitment.

Swachh Bharat with a youth-centric model has envisaged a central role for youth in program visualization, mobilization of people, and successful execution of the program. The arrival of youth from the fringe to the mainstream of the development landscape augurs well for the country.

Although, the focus point of the Programme is village-specific segments of the population such as Religious bodies, Teachers, Corporate Bodies, Women’s Groups, and others are also participating in the program to show their solidarity for the cause and make it truly a public movement.

Similar drives are also being undertaken at historical/iconic locations and hotspots such as Tourist Places, Bus Stands/Railway Stations, National Highways, and Educational Institutions

The program is unique both in terms of scale and outreach and is visualized on the model of Yuva Bhagidari to Jan Andolan and through this, the role and contribution of each citizen are carved out for the success and sustainability of the program.

Swachh Bharat is not just a program but it reflects the genuine concerns of the common man and their resolve to address the issue head-on.

The key driving factor of the initiative has been coordination and synergy among all stakeholders by forgetting their silos. Various Deptts/Agencies, CBOs, and Civil Society Organizations; all are coming together to realize the common goal of eliminating of single-use plastic and ensuring cleanliness.

The journey of this Swachh Bharat Initiative would not have been possible but for the support and contributions of the lakhs of youth volunteers of NYKS and NSS who relentlessly are taking up the cause with missionary zeal. There are millions of other faceless warriors who joined the cleanliness bandwagon of their own and contributed without title and ownership. They are the true heroes of this drive.


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