Shah Rukh Khan comes to Netflix’s rescue

Shah Rukh Khan and Netflix entered into a long-term alliance yesterday that will make the global entertainment company the exclusive subscription streaming destination for existing and new releases from SRK’s banner, Red Chilies Entertainment.

‘Dear Zindagi’, which hit theatres on Nov 25, will be the first one to be available on Netflix. Venky Mysore, CEO of Red Chillies, said, “Netflix is the biggest player in its space and the alliance with Red Chillies is the first for them, so it’s clear that they wanted to make a big entry. We probably have the biggest library with almost 60 films, of which 27 are of SRK.”