Apple to hire more people in UK to work on AI
Apple CEO Tim Cook has revealed plans to hire more employees in the UK, as the iPhone maker aims to double down on work in the field of artificial intelligence (AI).
Cook, who has always called layoffs as a “last resort,” told PA news agency during his visit to the country that Apple is looking to ramp up hiring in Britain.
When asked about AI and jobs in the UK, he said: “We’re hiring in that area, yes, and so I do expect (investment) to increase.”
Cook said that AI was behind several prominent features on Apple products.
“It’s literally everywhere on our products and of course we’re also researching generative AI as well, so we have a lot going on,” he was quoted as saying in the report.
“AI is behind the Fall Detection on the (Apple) Watch, it’s behind Crash Detection, it’s behind Afib (atrial fibrillation) detection, it’s behind the ECG, it’s predictive typing on iPhone,” Cook added.
Culture Secretary Michelle Donelan said Apple’s decision was “another vote of confidence in our burgeoning tech sector.”
“Apple’s ongoing investment in brilliant British talent highlights our global credentials as both an AI and technology superpower,” she posted on X.
Apple also revealed that it now supports more than 550,000 jobs across the UK through direct employment and other means, and has a new office in Cambridge where several hundred staff are working on AI, machine learning and other projects, reports Standard.co.uk.
Next Story :
-
Rajasthani Film ‘Bharkhama’ Won Special Jury Mention at JIFF 2025
![Rajasthani Film ‘Bharkhama’ Won Special Jury Mention at JIFF 2025]()
The Rajasthani film Bharkhama made waves at the Jaipur International Film Festival (JIFF) 2025, earning the distinguished Special Jury Mention Award. The movie’s special screening at GT Inox, Malviya Nagar, Jaipur, left a profound impact on both viewers and critics, marking a significant moment for regional cinema. The event was further elevated by the presence…
-
Trump Launches $500 Billion “Stargate” AI Venture
![Trump Launches $500 Billion “Stargate” AI Venture]()
In a major push to advance artificial intelligence (AI) infrastructure, United States President Donald Trump revealed a $100 billion joint venture called “Stargate” on January 21 (January 22 IST). The initiative, spearheaded by SoftBank Group, OpenAI, and Oracle Corporation, aims to revolutionize AI development in the U.S. with plans to scale the investment to $500…
-
Dalit Groom Riding Horse Faces Opposition: Police Step in for Protection
![Dalit Groom Riding Horse Faces Opposition: Police Step in for Protection]()
In Lavera village of Srinagar block, Ajmer district, a wedding procession proceeded peacefully on January 21 under heavy police protection. Around 400 police personnel were deployed to prevent potential opposition from upper-caste locals, who reportedly objected to the groom riding a horse—an act traditionally viewed as a symbol of status and equality.
-
Beti Bachao Beti Padhao Marks 10 Years of Launch
![Beti Bachao Beti Padhao Marks 10 Years of Launch]()
As India marks the tenth anniversary of the Beti Bachao Beti Padhao (BBBP) initiative, Prime Minister Narendra Modi has hailed the program’s transformative impact on addressing gender disparities and empowering the girl child. Launched on January 22, 2015, the initiative has evolved into a landmark movement for gender equality and girl-child education in India.
Now you can get the latest stories from Indtoday on Telegram every day. Click the link to subscribe. Click to follow Indtoday’s Facebook page, Twitter and Instagram. For all the latest Hyderabad News updates
