Beyond Appliances Opens Hyderabad Experience Store
- Beyond Appliances launches Hyderabad store in Kompally
- Beyond Appliances eyes pan India expansion after launch
Hyderabad, April 1: Beyond Appliances has launched its first experience store in Hyderabad, marking a key step in its expansion strategy. The move aims to strengthen its physical retail presence and build stronger customer engagement in one of its top-performing markets.
The Hyderabad experience store is located in Kompally. It is designed as a real kitchen setup where customers can directly interact with products. The store allows visitors to explore the brand’s range, including Android powered chimneys, the Plug N Play Chimney, hobtops, and cooktops. Therefore, the space bridges the gap between online discovery and physical experience.
The company said Hyderabad has consistently ranked among its top three markets in terms of e commerce revenue. Meanwhile, the launch responds to strong and sustained demand from the region. The brand has already built a strong presence online, and now it aims to deepen trust through offline engagement.
Commenting on the development, Eshwar K Vikas, Founder and CEO of Beyond Appliances, said: “Hyderabad has been one of our strongest markets, and our customers here have shown a clear intent to experience our products before purchase. This experience store is our response to that — it’s about accelerating conversions, building deeper trust, and unlocking the next phase of growth in a market that’s already delivering strong momentum. We expect to scale to nearly three times our current sales in the region over the next 6 to 12 months, and this store is the foundation for that growth.”
The company highlighted that products like the Plug N Play Chimney and Smart Timer Hob have gained strong traction in Hyderabad. These products address everyday kitchen challenges and have connected well with local consumers. As a result, the brand sees the city as a key driver for future growth.
Meanwhile, the Hyderabad launch marks the beginning of a broader offline expansion plan. The company is preparing to expand into multiple cities across India by the end of FY26. Bengaluru, Mumbai, New Delhi, and Hyderabad are among the focus markets over the next six months.
The company stated that each new store will showcase modern kitchen technology. It also aims to promote the concept of smart kitchens as a mainstream solution in Indian homes. Therefore, the Hyderabad store is positioned as a foundation for its wider national growth strategy.
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