Coca-Cola Conducts Special Event– Women’s Month Celebration

Ameenpur, March 16 (Maxim News): Hindustan Coca-Cola Beverages (HCCB), one of India’s top FMCG companies‘ is extending international women’s day celebrations through a month long nation-wide campaign that focuses on gender equality between men and women. As part of the initiative, Hindustan Coca-Cola Beverages held a special event at its Ameenpur factory. Titled as “MenAsAllies”, the event was held with an aim to translate the idea behind the recently launched corporate initiatives by HCCB for its employees, which celebrate diversity and inclusion at workplace, at the grassroots and local community level.

The event saw participation from 24 women associates including 2 heavy machinery operators at HCCB. The women were encouraged to share their views on the work culture at HCCB and how they are encouraged to come forward to take up challenging and empowering roles at the factory. This was followed by a speed mentoring session for all women in attendance focusing on career path, skills to be developing, overcoming mental barriers, challenging societal stereotypes and so on. The programme began with a cake cutting ceremony by all members of the women workforce.

Highlighting the significance of the initiative, Mr. G. Venkateswara Rao, Factory Manager, said, they believe in empowering women at our factory work across different roles that are at par with the men. Our aim is to extend this culture to include the local community and make them part of the larger goal which it to ensure gender equality and diversity.”

The event was well received by the women workforce in attendance who called the session motivating and inspiring. This event comes close on the heels of the recent major initiatives – ‘Maternity Support Programme’, ‘Back to Work Programme for Women’ and ‘Women’s Network’which were announced at the company’s headquarters in Bengaluru on the women’s day.

Others who attended the celebration were Dinesh Jadhav, Executive Director – Supply Chain, HCCB, and Mohan Prasad, Cluster HR Head, Supply Chain, HCCB.(Maxim News)