Hyderabad: Apple is set to host its annual September launch event on September 9, with the iPhone 18 Pro and iPhone 18 Pro Max expected to headline the keynote.
The event is also expected to mark the first major Apple product launch under new CEO John Ternus, who recently succeeded Tim Cook.
However, the new iPhones may not be the only products announced. Reports suggest Apple could unveil several other devices and upgrades during the event.
5 Major Announcements Expected at Apple Event
1. First Foldable iPhone
Apple could finally enter the foldable smartphone market with its first foldable iPhone, reportedly called the iPhone Ultra.
The device is expected to feature a book-style folding design similar to Samsung’s Galaxy Z Fold series. If launched, it would mark a major expansion of Apple’s iPhone lineup.
2. iPhone 18 Pro and Pro Max Upgrades
The iPhone 18 Pro models are expected to receive several hardware upgrades.
Reports suggest the phones could feature larger batteries, a smaller Dynamic Island and a variable-aperture camera system. Apple could also introduce new colour options, including a dark cherry purple finish.
3. Apple Watch Series 12
Apple is also expected to refresh its smartwatch lineup with the Apple Watch Series 12.
According to reports, a premium ceramic case option could return after several years. New band combinations and additional health-related features are also expected, although a major redesign is reportedly unlikely.
4. New AirPods
The company could also announce a new generation of AirPods.
Reports suggest the upcoming earbuds may receive an upgraded chip and additional health sensors. However, AirPods with built-in cameras are reportedly not expected until 2027.
5. Pricing and Release Details
Apple is expected to announce the official prices and availability dates for its new products during the event.
The iPhone 18 Pro and Pro Max could reportedly cost more than their predecessors, although Apple has not confirmed any pricing details.
The company is also expected to reveal pre-order and retail availability dates for the newly announced devices.
Apple has not officially confirmed most of these reported products and features. However, if the latest reports are accurate, the September 9 event could be one of Apple’s biggest product launches in years, extending well beyond the iPhone 18 Pro Max.
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