Hyderabad, August 6: KLH Bachupally has launched a six day Faculty Development Programme (FDP) sponsored by the AICTE Training and Learning (ATAL) Academy on AI and Advanced Analytics in Digital Marketing: Concepts, Tools, and Research Applications. The programme is being conducted from August 3 to 8 at the KLH Global Business School campus.
The initiative aims to equip faculty members, researchers and academicians with practical knowledge of Artificial Intelligence, advanced analytics and their applications in digital marketing.
The inaugural session featured Narasingh Patro, Senior Area Head at Housing.com, as the chief guest. Drawing on over 18 years of industry experience, he highlighted the growing role of Artificial Intelligence and data driven decision making in modern marketing.
Patro encouraged participants to integrate AI powered tools into teaching and research, strengthen industry academia collaboration and prepare students for evolving business environments. He also delivered sessions on Introduction to AI in Digital Marketing and Fundamentals of Marketing Analytics and KPIs.
The six day programme includes expert sessions by industry professionals covering customer data management, AI driven consumer behaviour, predictive analytics, search engine optimisation, digital advertising, marketing automation and web analytics.
Speakers include Nikhil Kuruganti, Marketing Director at Anblicks, Shashi Vanga, Founder of 1CoreHub and AI Nexly, and Lokesh Arukala, CEO and Founder of GroX Digital Marketing Pvt. Ltd.
Participants will also undertake an industrial visit to Giant Clout Technologies Private Limited in Hyderabad to gain exposure to Artificial Intelligence, quantum computing, data analytics and AI powered digital solutions.
In addition, Ch. Ashok Kumar, Co Director and Trainer at Digi Medha, will conduct sessions on campaign optimisation using AI, data privacy, ethical issues and research applications in AI based marketing.
The programme also features research article discussions, laboratory sessions, assessments and reflection exercises designed to strengthen faculty research and teaching capabilities.
The FDP is being organised under the guidance of Dr. Anand Bethapudi, Dean of KLH Global Business School, Dr. L. Koteswarao, Principal of KLH Bachupally, and Dr. B. Sarath Simha, Programme Coordinator.
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