BIryani | Hyderabad, April 21 (Maxim News): Biryani and Haleem Mania grip Hyderabad city this Ramzan month. Swiggy, one of the companies which supply food on order has reported that more than one million plates of Biryani and 4 lakh servings of Haleem this Ramzan.
In its Ramzan order analysis report, Swiggy gives a peek into the culinary choices of Hyderabadis during the month which has traditional favorites such as haleem, chicken biryani, and samosas emerging as the most popular dishes.
Haleem saw over 4 lakh orders placed for more than nine variants, with mutton Haleem emerging as the city’s favorite kind. Additionally, festive specials like Malpua, Firni, and Rabdi witnessed a 20 percent increase in orders, according to Swiggy analysis.
As for iftar, crispy samosas and Bhajiyas were the most popular items to break the fast, with a whopping 77 percent increase in orders for Bhajiyas, Restaurants like Pista House Haleem, Paradise Biryani and mehfil emerged as Hyderabad’s favorites during iftar.
To celebrate Ramzan’s festivities, Swiggy has launched an innovative OOH campaign with an LED billboard featuring a haleem handi on a burner mounted at Secunderabad and Toli Chowki locations. Restaurants are also running exclusive offers on Haleem, which can be availed through Swiggy.
Those planning EID celebrations and dinners can make the most of Swiggy dineout’s Great Indian Restaurant Festival and avail of flat 50 percent off deals at over 350 restaurants across Hyderabad, a press report said.
Consumers also turned to Instamart for the quick delivery of iftar necessities like dates and other dry fruits, with close to half a million orders placed for dry fruits and dates this Ramzan. According to Swiggy, the findings were based on an analysis of orders placed on the food delivery platform from March 23 to April 18. (Maxim News)
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