Allu Arjun personality rights | Hyderabad, April 17: Global star Allu Arjun has approached the Delhi High Court seeking protection of his personality rights. He requested the court to restrain any unauthorised commercial use of his name, photographs, videos, or voice.
The actor stated that no person or company should use his identity for business gain without prior consent. Therefore, the petition has drawn attention in the film and advertising sectors.
Celebrities often face misuse of their popularity in promotions and advertisements. As a result, their brand value may suffer. In some cases, their names get linked to products or campaigns without approval.
Allu Arjun Personality Rights | Hearing Scheduled on Allu Arjun Petition
The civil suit filed by Allu Arjun is listed before Justice Tushar Rao Gedela. The bench is expected to hear the matter today.
Reports said the petition also raised concerns over misuse through artificial intelligence tools. These include voice cloning, image morphing, and fake promotional content on social media.
Moreover, the case may become significant for digital rights in the entertainment industry. Many public figures are now seeking legal safeguards against AI based impersonation.
Earlier, actors Amitabh Bachchan, Rajinikanth, and Anil Kapoor also moved courts for similar protection and secured relief.
Therefore, the court’s decision in this case is likely to be closely watched across the Indian film industry.
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