Britannia And Bel Group Deepen Strategic Partnership To Announce Local Cheese Manufacturing In India

India, October 21: Britannia Bel Foods, a leading Cheese player in India, today marked a significant milestone in its growth, nearly two years after being established as an ambitious joint venture.

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The company announces the inauguration of its cheese factory in India, which is dedicated to the local production of Britannia The Laughing Cow products, reinforcing its commitment to serving the best quality products to Indian consumers made locally. Maharashtra is a leading state in India for milk production and boasts of a mature well-integrated dairy ecosystem, making it the ideal choice for the Cheese factory location within Britannia’s Dairy food park in Ranjangaon.

Support to local milk farmers and a robust milk procurement program

The plant is fully integrated with a robust milk procurement program, sourcing ~4 lakh liters of 100% cow’s milk daily from over 3,000 farmers in Pune and surrounding areas. Britannia has scaled up the milk procurement program within a few years to 70 Village-Level Bulk Milk Coolers installed within a 100 km radius of the factory, spanning 10 tehsils in Pune and nearby districts. This initiative supports local farmers, ensures a sustainable supply chain, and reinforces Britannia’s commitment to community and agricultural development.  Britannia’s Milk Collection Centers have advanced testing capabilities, ensuring that raw milk quality is assessed across 31 quality parameters at the site and 20 additional parameters at unloading before being accepted at the factory.

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To support the local community of its 3000+ milk farmers, Britannia operates an integrated support program focused on three pillars: management, breeding, and feeding cattle. The program encapsulates enabling best farm practices such as door-to-door animal health camps, farmer training and breed training programs, quality fodder seeds distribution, and transparent direct payment services to the farmer. The farmer program is integrated with Britannia’s village development and malnourishment programs under the efforts of the Sir Ness Wadia Foundation and Britannia Nutrition Foundation.

A new step with the inauguration of the factory with state-of-the-art facilities

With an investment of nearly 220 crores from the Joint Venture including the Britannia Dairy facilities being leveraged, the new Greenfield factory is located in one of Maharashtra’s largest food parks. It is integrated within Britannia’s state-of-the-art dairy production facility, which produces a comprehensive range of Britannia dairy products including now Britannia The Laughing Cow Cheese with a full range of products: slices, blocks, spread, diced, and cubes.

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Equipped with 5 production lines, the facility boasts a total production capacity of approximately 6,000 tons per year for natural Cheese varieties like cheddar and mozzarella and around 10,000 tons per year for processed Cheese.

The establishment of this factory is creating numerous job opportunities, significantly boosting local employment and contributing to the region’s economic growth. Over the past few years, the Maharashtra state government has extended immense support for the Britannia Mega Food Factory at Ranjangaon recognizing it as an Ultra Mega project and providing Britannia with a customized incentive package. This has enabled facilities for manufacturing the entire product range of Britannia across biscuits, cakes, rusk, croissants, salted snacks, wafers, dairy drinks & powders & Cheese. Further, the seamless approval cadence of the state government for plans, licenses, infrastructure, development, power, and several other factors has greatly benefited this strategic investment.

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The facility’s technology, including Pasteurizer, Bactofuge, and auto-standardization units, provides best-in-class Cheese experience to consumers. Cheddar, Mozzarella & Processed Cheese are being manufactured by using world-class equipment imported from well-known global leaders of equipment manufacturers. This cutting-edge technology and practices ensure the highest food safety and quality standards, enabling the production of premium Cheese products that consistently deliver the highest quality to end consumers.

Britannia The Laughing Cow products are tailored to the needs of Indian consumers

Together, Britannia Bel Foods bring Britannia The Laughing Cow products range to Indian consumers—high-quality products tailored to local tastes, produced domestically and backed by a century-old global brand distributed in 120 countries. Worldwide, 20 million Laughing Cow portions are produced daily.

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The Laughing Cow products have been adapted to the Indian market with a tailored approach to meet local preferences and nutritional needs. The recipe for success lies in delivering a unique Indian recipe enriched with 5 essentials (protein, calcium, vitamin A, D, and B12) tailored for Indians specifically. Packaging has been optimized for accessibility, ensuring easy consumption and preserving food security by maintaining strict hygiene standards. The use of 100% local ingredients further reinforces the brand’s commitment to the Indian consumer, as these ingredients are now sourced and processed domestically at a new factory, with careful management of both the primary and secondary transformation processes to maintain high quality and sustainability.

Commenting at the launch of this facility, Varun Berry, Executive Vice-Chairman and Managing Director of Britannia Industries, said, “Britannia is deeply committed to the well-being and prosperity of the milk farming communities that are at the heart of our business. Supporting over 3,000 milk farmers, our integrated farmer support program focuses on empowering them through sustainable cattle management, breeding, and feeding practices. By harnessing our integrated milk procurement program, we are setting new benchmarks in quality and sustainability while empowering dairy farmers at the core of our supply chain. The choice of Ranjangaon is a strategic one, as Maharashtra’s leadership in milk production aligns with our vision to create a hub for premium, locally sourced dairy products. We believe the new cheese facility will further strengthen Britannia and Bel Group’s strategic partnership and commitment to driving growth and innovation in the industry.

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