India: OpenAI has launched ChatGPT Ads in India, expanding its advertising programme to one of its largest markets.
The company will show ads to logged in adults using the Free and Go plans. The ChatGPT Go plan costs Rs 399 per month in India.
The ads will appear at the bottom of ChatGPT responses. OpenAI said sponsored content will carry clear labels and remain visually separate from its answers.
Users on Plus, Pro, Business, Enterprise and Education plans will continue to get an ad free experience. OpenAI also said advertisements will not influence ChatGPT’s answers.
ChatGPT Ads expand as India user base crosses 100 million
ChatGPT Ads will initially involve more than 50 brands in India. OpenAI has partnered with WPP and Omnicom for the initial advertising rollout.
The company plans to open self serve access to its ChatGPT Ads Manager in India on September 4. Businesses will be able to start campaigns with daily budgets from Rs 725.
OpenAI has also outlined privacy protections for users. Advertisers will not get access to chats, chat history, memories or personal details.
The company said it does not sell user data to advertisers. Instead, advertisers will receive aggregate campaign data, such as impressions and clicks.
Furthermore, ChatGPT Ads will not appear for accounts identified as belonging to people under 18. OpenAI will also keep ads away from sensitive or regulated topics, including health, mental health and politics.
India has become a major market for OpenAI. The company said India had more than 100 million weekly ChatGPT users as of February 2026.
Globally, ChatGPT crossed one billion weekly users earlier this month, according to the source material. OpenAI first announced its advertising test in January 2026.
The company began its US advertising pilot in February. It later expanded the programme to several international markets, including the UK, Mexico, Brazil, Japan and South Korea.
OpenAI has also expanded ChatGPT Ads across 31 European countries. The India rollout marks another major step in its effort to build advertising into the ChatGPT business model.
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