Stating that year-after-year the state seen a constant growth of tourists to the state, Kerala Tourism Minister Kadakampally Surendran today said that the state government was working out for doubling the number of domestic tourists and 50 per cent increase in foreign arrivals by 2021.
Inaugurating the second edition of International Conference on Tourism Technology (ICTT) here, he said “year after year, we see a constant growth in the number of tourists. Hence the industry needs to evolve in accordance with the changes in global market. Kerala Tourism has been exploring new media as a key platform and has witnessed the reach and response to it,” he said.
Stressing the need for improving the social media presence, he said it would be eventually improve the tourism sector.
Comments are closed.