QR Codes Mandatory | Hyderabad, Oct. 7: The Municipal Administration and Urban Development (MAUD) Department has issued new guidelines for temporary and hyperlocal advertisements in Hyderabad’s Core Urban Area (CURE). The rules introduce designated advertising locations, streamlined approvals and penalties for violations.
Under the guidelines, every approved advertisement must prominently display a QR code generated through the MyCURE or Advertisement App. The code must appear in the bottom-right corner and contain booking details for verification.
QR Codes Mandatory | Ward-Level Officers to Regulate Advertising
The department has directed authorities to appoint a ward-level advertisement nodal officer in every ward. The officer will identify suitable locations and facilitate approvals for temporary and hyperlocal advertisements.
Each ward will have around 5 to 10 designated locations for temporary advertisements. Another 25 to 50 locations will be identified for hyperlocal advertisements.
The proposed locations will be submitted to the concerned Deputy Commissioner for approval. Authorities will maintain a repository of available advertising slots.
No temporary or hyperlocal advertisement can be displayed without prior permission. Municipal authorities, police and HYDRAA will remove unauthorised advertisements immediately.
The person responsible will receive a challan and face penalties. Authorities may also issue an additional challan to recover the cost of removing unauthorised advertisements.
Applicants must remove their advertisements at their own expense once the approved period ends. For calculating the permitted duration, each 24-hour period will run from midnight to midnight.
QR Codes Mandatory | Advertisement Booking Charges and Penalties
Temporary advertising slots can be booked for one to three days. Charges will be calculated on a pro-rata basis according to the advertisement’s size.
For the maximum permitted size of 18 ft × 18 ft, charges range from ₹1,000 to ₹4,000.
Hyperlocal advertising slots can be booked for one to seven days. The charges range from ₹100 to ₹500.
Penalties for unauthorised or non-compliant temporary advertisements range from ₹2,000 to ₹8,000. For hyperlocal advertisements, the penalties range from ₹1,000 to ₹2,000.
The new guidelines aim to regulate outdoor advertising, improve transparency in approvals and ensure that advertisements displayed across Hyderabad’s core urban areas comply with municipal rules.
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