Oscar-winning composer A.R. Rahman, who has been named as the first brand ambassador of Sikkim, hopes India becomes more inclusive towards the “fascinating” Northeast, which he feels is a treasure waiting to be explored. “I always find the Northeast region fascinating. It is a part of India that we were not exposed to that much. In this move (appointment as brand ambassador), there is an opportunity for doing this. I think we should be more inclusive of the Northeast,” Rahman told IANS in an interview on the phone from Gangtok.
“For the past seven years, I have been saying that I have met some amazing musicians from the Northeast. I met Shillong Chamber Choir, which now has become popular and we can see them perform at several places. It is important to make them feel that they are a part of India.” Rahman on Monday was officially announced the first brand ambassador of Sikkim at the onset of ‘The Red Panda Winter Carnival 2018’, which aims at increasing the flow of tourists by promoting the state’s bounty.