Hyderabad: Apple is expected to unveil its next-generation flagship smartphones, the iPhone 18 Pro and iPhone 18 Pro Max, in early September, with industry reports pointing to September 8 or September 9, 2026, as the most likely launch dates. While Apple has not officially confirmed the event, the launch is expected to follow the company’s traditional September release schedule.
If the reports prove accurate, the event could also mark the debut of Apple’s long-rumoured foldable iPhone, making it one of the company’s biggest product launches in recent years.
iPhone 18 Pro launch may bring foldable iPhone and major upgrades
According to industry sources, Apple is likely to hold its keynote event on either Tuesday, September 8, or Wednesday, September 9. Pre-orders are expected to begin later that week, with retail sales likely to start in mid-September.
Reports suggest Apple may adopt a phased launch strategy this year by introducing the iPhone 18 Pro, iPhone 18 Pro Max, and its first foldable iPhone initially, while the standard iPhone 18 models could arrive in early 2027. The move is believed to help Apple focus on its premium lineup during the holiday shopping season.
The iPhone 18 Pro series is expected to feature several hardware upgrades, including Apple’s new A20 chipset, a smaller Dynamic Island, improved cameras, longer battery life, and new colour options. Rumours also indicate the devices could feature a slightly thicker design to accommodate a larger battery.
Another major highlight could be Apple’s long-awaited foldable smartphone. Although its official name remains unknown, multiple reports suggest the device could be unveiled alongside the Pro models, marking Apple’s entry into the foldable smartphone segment.
Apple has not officially confirmed the event date or any of the leaked specifications. As with all pre-launch reports, the details remain speculative until the company sends out formal invitations.
