- MINAR fortified atta launch highlights food fortification benefits
- Shriya Saran supports fortified wheat flour for better nutrition
Hyderabad, April 3: India’s first Fortified Protein Plus Multigrain Atta ‘MINAR’ was unveiled to address malnutrition and nutrient deficiencies. Film actress Shriya Saran launched the product at an event attended by experts and industry leaders.
The MINAR atta aims to bridge the gap between traditional diets and modern nutrition needs. It delivers up to 50 percent higher protein than regular wheat flour. The product claims that three rotis can provide nearly one third of an adult’s daily protein requirement. This positions it as a practical option for improving daily nutrition.
Meanwhile, the product combines Sharbati wheat with soy, maize, and chana. It is further enriched with plant based protein isolates and key micronutrients. These include Iron, Folic Acid, Vitamin B12, Zinc, and Vitamin A. Therefore, it aims to combat hidden hunger and boost immunity among consumers.
Experts at the event stressed the importance of food fortification. Dr V. Sesikeran said food fortification is a scalable and sustainable strategy. He noted that adding nutrients to staple foods like wheat flour can reduce disease burden. This can also ease economic strain on the country.
A technical workshop on wheat flour fortification was also held alongside the launch. Officials discussed how industry and regulators can work together. Amrutha Sri highlighted the role of Food Safety and Standards Authority of India in setting standards. She urged industry players to support food safety compliance and fortification initiatives.
Meanwhile, experts pointed to rising concerns about anaemia and micronutrient deficiencies in India. Women and children remain the most affected groups. Therefore, fortified staple foods are seen as an important step to address these gaps.
Chef Sanjay Thumma also supported the initiative. He said, “As a chef and advocate of traditional Indian cuisine, I believe food should not only delight the palate but also nourish the body. Food fortification is a powerful step toward ensuring that everyday staples deliver essential nutrients, helping build a healthier nation without changing our food habits.”
Industry leaders also shared their views. Aditya Bansal said producing nutritious food is both a social responsibility and a business opportunity. The event also featured a panel discussion on driving demand for fortified wheat flour.
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