Internet, Sept. 9: Apple is set to hold its annual iPhone launch event today, September 9, with a foldable iPhone expected to headline the announcements.
The Apple event will begin at 10:00 am PDT on September 9. In India, the event will start at 10:30 pm IST.
Apple will stream the event online for viewers in India and other countries. The livestream will be available through Apple’s official events website and YouTube.
Viewers can also set a reminder on YouTube before the event begins. The event is expected to draw strong attention because Apple could enter the foldable smartphone market.
Reports have described the expected device as the iPhone Ultra. However, Apple has not confirmed the foldable iPhone ahead of the event.
TechCrunch reported that Apple’s move would come nearly seven years after Samsung entered the foldable smartphone segment. The launch could therefore mark a major product shift for Apple.
Foldable iPhone may lead Apple event
The foldable iPhone is expected to be the biggest announcement of the event. Reports have linked the device to the iPhone Ultra name.
The phone is rumoured to cost around $2,000. That price would place it well above Apple’s existing iPhone models.
The expected launch could strengthen Apple’s presence in the premium foldable smartphone market. Samsung has remained a major rival in this category since its early entry.
Apple is also expected to announce the iPhone 18 Pro and iPhone 18 Pro Max. Meanwhile, reports indicate that the standard iPhone 18 may not arrive until next year.
The company could also reveal several other products during the event. These may include new Apple Watch models and an updated HomePod.
Reports also suggest that Apple could introduce camera equipped AirPods. However, the company has not confirmed these products ahead of the event.
Apple event may mark leadership change
The September 9 event will also carry significance because it will be the first major Apple product launch with John Ternus as CEO.
Tim Cook stepped down from the role, according to the supplied information. Ternus will therefore oversee the event as Apple presents its expected new products.
The event could become a major milestone if Apple confirms its first foldable iPhone. The company would then enter a smartphone category where rivals have already established products.
Meanwhile, viewers in India can watch the announcements from 10:30 pm IST. The online stream will allow users to follow Apple’s product announcements as they happen.
The company’s plans for the foldable iPhone remain subject to confirmation at the event. Until Apple makes the announcements, details about the device remain based on reports and expectations.
The event is expected to focus on the next iPhone generation. However, Apple could also use the occasion to introduce new products across its wider device lineup.
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